Kia Motors recently announced that it will sponsor the annual Style360 event at this fall’s New York Fashion Week for the thirteenth year in a row. Partnering with agency A-List Communications, Kia will deliver a runway experience like no other, jam packed with special guests from Hollywood and the fashion world. While it may come as surprise to some that an automaker would take part in an event at New York Fashion Week, with a lineup as stylish as Kia’s the partnership makes perfect sense.
What is Style360?
Spanning three days and featuring nine separate runway shows plus a host of other exhibitions and activities, Style360 is a fashion celebration. Attendees will be among the first to see upcoming designs from major brands including Chinese Laundry, Bad Butterfly, MOMEMTUM and Livari, plus they’ll get a chance to view the all new Kia Stinger up close and personal. Add food from popular New York restaurant Bagatelle NYC and drinks from Day Owl Rose, Deep Eddy Vodka and Essentia Water, and you’ve got an incredible party!
Who is attending Style360?
Special guests include actresses Eva Longoria and Rosario Dawson, lifestyle guru Kristin Cavalari and designers Greg Polisseni and Vanessa Simmons, among others. ChapStick, another partner for the event, will also be sponsoring the ChapStick lounge, where attendees can try out four new shades from the Total Hydration Moisture + Tint collection. More guests, including additional celebrities, will be confirmed closer to the start date, and musical guests will be announced as a part of the entertainment. Previous guests have included Naomi Campbell, Tyson Beckford, Brittany Snow and Tommy Hilfiger, whose brother and fellow fashion mogul Andy will be presenting Style360’s ARTISTIX runway show.
When and where is Style360?
Style360 takes place from September 11 through September 13, during New York Fashion Week. All runway shows will take place at the Style360 Pavilion at the two-level Metropolitan West. The following showtimes have been announced:
Monday, September 11th
- 1:00 pm: Studio 189 by Rosario Dawson and Abrima Erwiah
- 7:00 pm: Andy Hilfiger presents ARTISTIX By Greg Polisseni
- 9:00 pm: Uncommon James + Chinese Laundry by Kristin Cavallari hosted at Bagatelle NYC and presented by ChapStick®
Tuesday, September 12th
- 11:00 am: Helen Castillo New York presented by ChapStick®
- 3:00 pm: Bad Butterfly Presented by Candice Cuoco x Vanessa Simmons
- 7:00pm: MOMENTUM by Timo Weiland for Crowne Plaza®
Wednesday, September 13th
- 11:00 am: Eva Longoria Collection
- 3:00 pm: Tumbler and Tipsy by Michael Kuluva Spring/Summer 2018 Collection
- 7:00pm: Livari by Alysia Reiner, Claudine DeSola & Tabitha St. Bernard-Jacobs
The event will also be livestreamed via Facebook live for anyone who cannot attend in person.
